The world you imagine
“la Caixa” Foundation / Communication Campaign and Spot
The challenge was to create a science communication campaign to capture the vision of the fellowships and investigation programme of “la Caixa” in a video (spot). This programme supports the best talent and research projects with real impact and value for society and facilitates real change and innovation to build a better world.
We believe science is a thrilling adventure and that it has its roots in our capacity to imagine and to do good. It is when we are kids that we build this capacity to imagine and we experience the world as a boundless canvas and it is sometimes when we grow up that we lose this ability to dream.
This video is used in a science communication campaign to disseminate this programme and the values of “la Caixa”. It is part of the communication campaign “the world you imagine”.